Mom’s Letter About How Makeup Changed Daughter’s Life Goes Viral


We all know that makeup is a powerful product and when used effectively, can work wonders to bring out a person’s natural beauty and help with self-esteem. So, when the daughter of one Canadian mom was struggling with her self-esteem, the mom decided to take her shopping at Sephora for some basic makeup to help her feel better.

The experience her daughter had with one of the Sephora employees ended up changing her daughter’s life. After the life-changing makeup experience, the mom of the 15-year old took to the Canadian community site to share her touching story.


The mom shared, “My daughter is 15 years old is having a very hard time with her self-esteem. She has been relentlessly ridiculed by many of the ‘young ladies’ (trying to be delicate with my wording) she now goes to school with. They pick on her for her clothing, her skin, her voice, her hair, her eyebrows, the list goes on. It breaks my heart to say that this bullying has convinced my beautiful daughter that she is ugly, and her formerly outgoing and peppy personality has dimmed.”

The mom brought her daughter to Sephora to find some light makeup but was nervous as she is typically intimidated by the beautiful made-up sales associates. Then she met Sephora sales associate, Shayna Bojaniwski. They could not believe how helpful and kind she was.

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The mom shared, “I feel as though she somehow caught onto my daughter’s struggles with self-esteem during our conversation and she went above and beyond to make her feel comfortable in her own skin. She pointed out the areas that my daughter has been most insecure about lately (like her full brows, her curly hair… the things I’ve been trying to convince her not to change about herself) and expressed how beautiful she thought they were — SERIOUSLY, girl, are you psychic???” As her she watched her daughter “light up” for the first time in months, she reflected, “It’s crazy how a 20-minute interaction can make such an impact.”